What is ‘Penguin Promises’

The ‘Penguin Promises’ campaign is aimed at getting people to commit to an action that will assist with saving the penguin and ultimately our wonderful planet.
Awareness of the plight of the African penguin and the reasons is the first step.

Enabling people to come up with an action that will assist in saving the penguin is the next part of the campaign.

Researching if this type of campaign works and the behavioural change in people, is the scientific part of the project.

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