Penguin Promises Research Paper is Published

Measuring the environmental behavior of visitors after an outing to a zoo or an aquarium is very difficult. But it is vital for us to understand the impact that we have, if we hope to achieve our goals of inspiring conservation action. Our Penguin Promises campaign has been running since 2011 and we have recently completed research to evaluate the campaign. The results were very positive and show that a visit can encourage conservation action, more importantly the paper looks at the aspects of the experience that inspire our visitors.
Download the final published paper: Penguin Promises – Encouraging aquarium visitors to take conservation action.

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